We have relaunched our Lead Tracking feature as Lead Following.
The new name reflects a new focus on connecting your company with your prospects and clients. When Lead Following is enabled for a form, the person submitting the lead can be notified by email auto responder that their info has been received and assigned to a user in your account. The notification contains a link to a page they can bookmark and go back to at any time to see information on their company representative, and follow along with any public comments the assigned user makes concerning their inquiry.
There are many scenarios in which this feature could be used such as work orders or service tickets, or it can be used to simply engage the prospect.